| 000 | 02589cam a2200481 i 4500 | ||
|---|---|---|---|
| 999 |
_c200428270 _d46194 |
||
| 001 | 18605865 | ||
| 003 | TR-AnTOB | ||
| 005 | 20230725162111.0 | ||
| 008 | 150506s2014 njua 001 0 eng | ||
| 010 | _a 2015303108 | ||
| 015 |
_aGBB4B9351 _2bnb |
||
| 016 | 7 |
_a016912746 _2Uk |
|
| 020 |
_a9781118968055 _cpaperback |
||
| 020 |
_a9781118968079 _cE-book |
||
| 020 |
_a9781118968062 _cE-book |
||
| 020 |
_a9781118973103 _cE-book |
||
| 040 |
_aUKMGB _beng _cUKMGB _erda _dTR-AnTOB |
||
| 041 | _aeng | ||
| 050 | 0 | 0 |
_aHF5415.5 _b.O87 2014 |
| 090 |
_aHF5415.5 _b.O87 2014 |
||
| 100 | 1 |
_aOsterwalder, Alexander, _eauthor. |
|
| 245 | 1 | 0 |
_aValue proposition design : _bHow to create products and services customers want / _cwritten by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith. |
| 264 | 1 |
_aHoboken : _bJohn Wiley & Sons, _c[2014] |
|
| 300 |
_axxv, 290 pages : _bcolor illustrations ; _c19 x 24 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 490 | 0 | _aStrategyzer series | |
| 504 | _aIncludes index. | ||
| 505 | 0 | _aCanvas. Customer profile ; Value map ; Fit -- Design. Prototyping possibilities ; Starting points ; Understanding customers ; Making choices ; Finding the right business model ; Designing in established organizations -- Test. What to test ; Testing step-by-step ; Experiment library ; Bringing it all together -- Evolve. Create alignment ; measure & monitor ; Improve relentlessly ; Reinvent yourself constantly ; Taobao : reinventing (e)-commerce. | |
| 520 | _aThe book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com. | ||
| 650 | 0 |
_aBusiness planning _979890 |
|
| 650 | 0 |
_aCustomer services _xManagement _950797 |
|
| 650 | 0 |
_aCustomer relations _9769 |
|
| 650 | 0 |
_aQuality control _94406 |
|
| 650 | 0 |
_aProduction management _xQuality control _9650 |
|
| 650 | 0 |
_aStrategic planning _91126 |
|
| 700 | 1 |
_aPigneur, Yves, _eauthor. |
|
| 700 | 1 |
_aBernarda, Gregory, _eauthor. |
|
| 700 | 1 |
_aSmith, Alan, _eauthor. |
|
| 942 |
_2lcc _cBK |
||