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_q(pbk.)
035 _a(OCoLC)907306531
040 _aMIO
_beng
_erda
_cMIO
_dYDXCP
_dOCLCF
_dOCLCQ
_dGZN
_dDZA
_dFDA
_dTUL
_dKSU
_dTR-AnTOB
041 _aeng
043 _ad------
049 _aMAIN
050 4 _aTS171
_b.F54 2015
090 _aTS171
_b.F54 2015
245 0 4 _aThe field guide to human-centered design :
_bdesign kit /
_cIDEO.
246 3 _aHuman centered design :
_bdesign kit
250 _a1st edition.
264 1 _aSan Francisco:
_bIDEO,
_c2015.
264 4 _c©2015
300 _a189 pages :
_bcolor illustrations, forms ;
_c25 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _a"The Field guide to human-centered design ... [is] an evolution of the Human-Centered Design Toolkit."--Page 189.
505 0 _aMindsets -- Inspiration -- Case study : Vroom -- Ideation -- Case study : Asili -- Implementation -- Case study : Clean Team.
520 _aIn this field guide, IDEO shares their philosophy of human-centered design, which includes seven mindsets: Empathy, Optimism, Iteration, Creative Confidence, Making, Embracing Ambiguity, and Learning from Failure. They explain how to move through three main phases--Inspiration, Ideation, and Implementation--to build deep empathy with the communities and individuals you're designing for, figure out how to turn what you've learned into a chance to design a new solution, and to build and test ideas before sending them out into the world.
650 0 _aIndustrial design
_921636
650 0 _aDesign
_xSocial aspects
_9125314
710 2 _aIDEO (Firm)
_eauthor.
_9125067
740 0 _aHuman centered design toolkit.
942 _2lcc
_cBK