000			04502cam a22004218i 4500
999			_c200436078 _d54290
001			20849731
003			TR-AnTOB
005			20200217102818.0
008			190212s2019 nyu b 001 0 eng
010			_a 2018038232
020			_a9780735210936 (hardback)
040			_aDLC _beng _erda _cDLC _dDLC
041	0		_aeng
042			_apcc
050	0	0	_aP120.I6 _bM28 2019
084			_aSOC022000 _aBUS007000 _aLAN009000 _2bisacsh
100	1		_aMcCulloch, Gretchen, _eauthor.
245	1	0	_aBecause internet : _bunderstanding the new rules of language / _cGretchen McCulloch.
263			_a1907
264		1	_aNew York, NY : _bRiverhead Books, _c2019.
300			_apages cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a"A linguistically informed look at how our digital world is transforming the English language. Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Internet conversations are structured by the shape of our apps and platforms, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities spread new slang and jargon with dizzying speed. What's more, social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real time. Even the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. She explains how your first social internet experience influences whether you prefer "LOL" or "lol," why ~sparkly tildes~ succeeded where centuries of proposals for irony punctuation had failed, what emoji have in common with physical gestures, and how the artfully disarrayed language of animal memes like lolcats and doggo made them more likely to spread. Because Internet is essential reading for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are"-- _cProvided by publisher.
520			_a"A linguistically informed look at how our digital world is transforming the English language. Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. The programmers behind our apps and platforms decide how our conversations are structured, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities spread new slang and jargon with dizzying speed. What's more, social media is a vast laboratory of unedited, unfiltered words where we can language evolve in real time. Even the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. She explains how the year you first accessed the internet determines how you talk online; how ~sparkly tildes~ became widely recognized as sarcasm punctuation; whether emoji are replacing words; and why internet dialects like doge, lolspeak, and snek are linguistically significant. Because Internet is essential reading for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are"-- _cProvided by publisher.
650		0	_aLanguage and the Internet.
650		7	_aSOCIAL SCIENCE / Popular Culture. _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Business Communication / General. _2bisacsh
650		7	_aLANGUAGE ARTS & DISCIPLINES / Linguistics / General. _2bisacsh
776	0	8	_iOnline version: _aMcCulloch, Gretchen, author. _tBecause internet _dNew York, NY : Riverhead Books, 2019 _z9780735210950 _w(DLC) 2019009439
906			_a7 _brip _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK