| 000 | 01815cam a2200385 i 4500 | ||
|---|---|---|---|
| 999 |
_c200437875 _d56087 |
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| 001 | 200437875 | ||
| 003 | TR-AnTOB | ||
| 005 | 20200430114346.0 | ||
| 006 | m o d| | ||
| 007 | cr cu aauaa | ||
| 008 | 180221s2019 pau b eng d | ||
| 010 | _a 2017054598 | ||
| 020 |
_a9781522557784 _q(hardcover) |
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| 020 |
_z9781522557791 _q(ebook) |
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| 040 |
_aDLC _beng _erda _cDLC _dDLC _dTR-AnTOB |
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| 041 | 0 | _aeng | |
| 050 | 0 | 0 |
_aHF5415.123 _b.R65 2019 |
| 090 |
_aHF5415.123 _b.R65 2019EBK |
||
| 245 | 0 | 4 |
_aThe role of language and symbols in promotional strategies and marketing schemes / _cManuela Epure, Spiru Haret University, Romania, Lorena Clara Mihaes, University of Bucharest, Romania. |
| 264 | 1 |
_aHershey, PA : _bIGI Global, Business Science Reference, _c[2019] |
|
| 264 | 4 | _c©2019 | |
| 300 | _a1 online resource (xxv, 333 pages) | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 504 | _aIncludes bibliographical references (pages 285-323) and index. | ||
| 520 |
_a"This book explores the power of words and symbols used by promotional strategies and marketing schemes. It analyses how the consumers' choices are influenced by words, signs and symbols used in marketing communication. It also investigates the role of language as a tool of manipulation rather than of mere persuasion"-- _cProvided by publisher. |
||
| 650 | 0 |
_aCommunication in marketing _957624 |
|
| 700 | 1 |
_aEpure, Manuela, _d1965- _eeditor _9127405 |
|
| 700 | 1 |
_aMihaes, Lorena Clara, _d1975- _eeditor _9127406 |
|
| 856 | 4 | 0 |
_uhttp://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1884578 _zOnline access link to the resource |
| 942 |
_2lcc _cEBK |
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