000			03561cam a2200349 i 4500
999			_c200439087 _d57299
001			200439087
003			TR-AnTOB
005			20210427143929.0
007			ta
008			210427m20212020xx a 001 0 eng d
020			_z9781492049470
040			_aTR-AnTOB _beng _erda _cTR-AnTOB
041	0		_aeng
050	1	4	_aT175 _b.B554 2020
090			_aT175 _b.B554 2020
100	1		_aBilgen, Aras _eauthor _9130058
245	1	0	_aProduct research rules : _hnine foundational rules for product teams to run accurate research that delivers actionable insight / _cAras Bilgen, C. Todd Lombardo, and Michael Connors.
250			_aNovember 2020: First Edition
264		1	_aSebastopol, CA : _bO'Reilly, _c2020.
264		4	_c©2021
300			_axxiii, 233 pages : _billustrations (chiefly color) ; _c23 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
506			_aAvailable to OhioLINK libraries
520	2		_aDigital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. IDigital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. In this practical book, Aras Bilgen, C. Todd Lombardo, and Michael Connors demonstrate how your entire team can conduct effective product research within a couple of weeks--easily, cheaply, and without compromising quality. Drawing from decades of experience in product development, the authors lay out nine simple rules that combine user research, market research, and product analytics to quickly discover insights and build products customers truly need. Recognize and avoid common research pitfalls Switch to the insight-making mindset that underlies all successful research efforts Find out how to look at data, formulate the right questions, and pick the right research method Learn interview techniques and research skills Analyze for insights collaboratively while avoiding bias Inspire action with your insights through powerful presentations and prototypes Learn how to involve a wide variety of stakeholders in research, from developers to executives Discover how you can make research a habit, not a one-off effortn this practical book, Aras Bilgen, C. Todd Lombardo, and Michael Connors demonstrate how your entire team can conduct effective product research within a couple of weeks--easily, cheaply, and without compromising quality. Drawing from decades of experience in product development, the authors lay out nine simple rules that combine user research, market research, and product analytics to quickly discover insights and build products customers truly need. Recognize and avoid common research pitfalls Switch to the insight-making mindset that underlies all successful research efforts Find out how to look at data, formulate the right questions, and pick the right research method Learn interview techniques and research skills Analyze for insights collaboratively while avoiding bias Inspire action with your insights through powerful presentations and prototypes Learn how to involve a wide variety of stakeholders in research, from developers to executives Discover how you can make research a habit, not a one-off effort
650		0	_aResearch, Industrial _935937
700	1		_aLombardo, Todd _eauthor _9130059
700	1		_aConnors, Michael _eauthor _9130060
942			_2lcc _cBK