000			02804cam a22004218i 4500
999			_c200439091 _d57303
001			200439091
003			TR-AnTOB
005			20210329172012.0
007			ta
008			200306s2020 nyu 001 0 eng d
010			_a 2020007233
020			_a9780451496737 _q(hardcover)
020			_z9780451496744 _q(ebook)
040			_aDLC _beng _erda _cDLC _dTR-AnTOB
041	0		_aeng
050	0	0	_aTS171 _b.J37 2020
090			_aTS171 _b.J37 2020
100	1		_aJang, Sung _eauthor _9129688
245	1	0	_a101 things I learned in product design school / _cSung Jang and Martin Thaler with Matthew Frederick.
246	3	3	_aOne hundred one things I learned in product design school
250			_aFirst Crown edition
263			_a2008
264		1	_aNew York : _bCrown, an imprint of Random House, a division of Penguin Random House LLC, _c[2020]
300			_a101 pages : _billustrations _c14 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	0		_a101 things I learned
500			_aIncludes index.
520			_a"An engaging, enlightening, and cleverly illustrated guide to product design, written by experienced professional designers and instructors. Products are in every area of our lives, but just what product designers do and how they think is a mystery to most. Product design is not art, engineering, or craft, even as it calls for skills and understandings in each of these areas-along with psychology, history, cultural anthropology, physics, ergonomics, materials technology, marketing, and manufacturing. This accessible guide provides an entry point into this vast field through 101 brief, illustrated lessons exploring such areas as : why all design is performed in relation to the body, why every product is part of a system, the difference between being clever and being gimmicky, why notions of beauty are universal across cultures, and how to use both storytelling and argument to effectively persuade. Written by three experienced design instructors and professionals, 101 Things I Learned® in Product Design School provides concise, thoughtful touch points for beginning design students, experienced professionals, and anyone else wishing to better understand this complex field that shapes our lives every day"-- _cProvided by publisher.
650		0	_aProduct design _978740
700	1		_aThaler, Martin _eauthor _9129689
700	1		_aFrederick, Matthew _eauthor _9129690
776	0	8	_iOnline version: _aJang, Sung, _t101 things I learned in product design school _bFirst Crown edition. _dNew York : Crown, an imprint of Random House, a division of Penguin Random House LLC, [2020] _z9780451496744 _w(DLC) 2020007234
942			_2lcc _cBK