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| 001 | 200441196 | ||
| 003 | TR-AnTOB | ||
| 005 | 20241125085527.0 | ||
| 007 | ta | ||
| 008 | 700802s1969 nyua b 000 0 eng | ||
| 020 | _a0471709247 | ||
| 035 | _a0289682 | ||
| 040 |
_aDLC _beng _erda _cDLC _dm.c _dTR-AnTOB |
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| 041 | 0 | _aeng | |
| 050 | 0 |
_aHF5415.13 _b.R3 1969 |
|
| 090 |
_aTOBBK HF5415.13 _b.R3 1969 |
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| 100 |
_aRathmell, John M. _eauthor _9130774 |
||
| 245 | 1 | 0 |
_aManaging the marketing function: concepts, analysis, and application / _c[by] John M. Rathmell. |
| 264 | 1 |
_aNew York : _bWiley, _c1969. |
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| 300 |
_axxi, 636 pages : _billustration ; _c23 cm |
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| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 490 | 0 | _aThe Wiley marketing series | |
| 650 | 0 |
_aMarketing _xManagement _93257 |
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| 653 | _aMarketing--Management | ||
| 942 |
_2z _cBK |
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| 999 |
_c200441196 _d59408 |
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