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008 720215s1961 nyua 000 0 eng d
010 _a 60012775
015 _aGB61-3585
035 _a(OCoLC)242548
035 _a(TR-AnTOB)200442096
040 _aDLC
_beng
_erda
_cODaWU
_dOCoLC
_dUk
_dDLC
_dTR-AnTOB
041 0 _aeng
050 0 0 _aHF5415
_b.L333 1961
090 _aTOBBK HF5415
_b.L333 1961
100 1 _aLazo, Hector,
_d1899-1965
_eauthor
_9131507
245 1 0 _aManagement in marketing ;
_btext and cases /
_c[by] Hector Lazo [and] Arnold Corbin.
264 1 _aNew York :
_bMcGraw-Hill,
_c1961.
300 _a657 pages ;
_billustrations ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
490 0 _aMcGraw-Hill series in marketing and advertising.
504 _aBIBINDX
650 0 _aMarketing
_9286
650 0 _aMarketing
_vCase studies
_9131508
700 1 _aCorbin, Arnold
_eauthor
_9131509
942 _2lcc
_cBK