000 01208cam a2200349 i 4500
999 _c200444560
_d62772
003 TR-AnTOB
005 20220920164410.0
007 ta
008 740904s1952 xx 000 0 eng
010 _a 52008794
015 _aGB55-2932
035 _a(OCoLC)997987
040 _aDLC
_beng
_erda
_cOKentU
_dUk
_dDLC
_dTR-AnTOB
041 0 _aeng
050 0 4 _aHF5415
_b.C66 1954
090 _aHF5415
_b.C66 1954
100 1 _aConverse, Paul D.
_q(Paul Dulaney),
_d1889-1968
_eauthor
_9133400
245 1 4 _aThe elements of marketing /
_cby Paul D. Converse and Harvey W. Huegy, with the collaboration of Robert V. Mitchell.
250 _a5th edition, third printing,
264 1 _aNew York :
_bPrentice-Hall,
_c1954.
300 _a968 pages :
_billustrations ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aFirst published in 1921 under title: Marketing methods and policies.
650 0 _aMarketing
_9286
700 1 _aHuegy, Harvey W.
_q(Harvey Wilborn),
_d1903-
_eauthor
_9138468
700 1 _aMitchell, Robert V.
_ecollaborator
_9138470
942 _2lcc
_cBK