| 000 | 01207cam a2200361 i 4500 | ||
|---|---|---|---|
| 999 |
_c200444921 _d63133 |
||
| 001 | 200444921 | ||
| 003 | TR-AnTOB | ||
| 005 | 20221208172822.0 | ||
| 007 | ta | ||
| 008 | 160603s1972 fr b 001 0 fre d | ||
| 035 | _a(OCoLC)951121042 | ||
| 035 | _a(TR-AnTOB)200444921 | ||
| 040 |
_aHBS _beng _erda _cHBS _dTR-AnTOB |
||
| 041 | 1 |
_afre _heng |
|
| 050 | 4 |
_aHF5415 _b.L48314 1972 |
|
| 090 |
_aTOBBK HF5415 _b.L48314 1972 |
||
| 099 | _a658.8 LEV 1972 | ||
| 100 | 1 |
_aLevitt, Theodore, _d1925-2006 _eauthor _9133826 |
|
| 240 | 1 | 0 |
_aMarketing mode. _lFrench |
| 245 | 1 | 2 |
_aL'esprit marketing = _bThe marketing mode / _cTheodore Levitt, professeur à Graduate School of Business Administration, Harvard University ; traduit de l'américain par Pierre Jacques. |
| 264 | 1 |
_aParis : _bLes Éditions d'organisation, _c1972. |
|
| 300 |
_a386 pages ; _c24 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 490 | 0 | _aCollection INSEAD-management | |
| 650 | 0 |
_aMarketing _9286 |
|
| 942 |
_2z _cBK |
||