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999 _c200444955
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003 TR-AnTOB
005 20230210115559.0
007 ta
008 730824s1959 nyu 000 0 eng u
010 _a59015247
035 _a(TR-AnTOB)200444955
040 _aCSU
_beng
_erda
_cCSU
_dKSU
_dUtOrBLW
_dTR-AnTOB
041 0 _aeng
050 0 4 _aHD69.N4
_bA4 1959
090 _aHD69.N4
_bA4 1959
110 2 _aAmerican Management Association
_9130176
245 1 0 _aDeveloping a product strategy :
_bplanning, production, promotion /
_cContributors: John F. Bahm, Jr. [and others] With an introd. by Philip Marvin. Elizabeth Marting, editor.
264 1 _aNew York :
_bAmerican Management Association,
_c[1959]
300 _a352 pages :
_billustrations, diagrams ;
_c25 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
490 0 _aAMA management report ;
_vno. 39
650 0 _aNew products
_921967
700 1 _aBahm, John F.
_econtributor
_9133857
700 1 _aMarvin, Philip
_ewriter of introduction
_9133858
700 1 _aMarting, Elizabeth
_eeditor
_9133859
942 _2lcc
_cBK