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041 | 0 | _afre | |
050 | 0 | 0 |
_aHF5415.13 _b.Z3 |
090 |
_aHF5415.13 _b.Z3 |
||
100 | 1 |
_aZaccarie, Paul Laurent _eauthor _9134423 |
|
245 | 1 | 3 |
_aLe marketing management / _cPaul-Laurent Zaccarie. |
264 | 1 |
_a[Tours] : _bMame, _c1970. |
|
300 |
_a2 volumes : _billustrations ; _c22 cm |
||
336 |
_atext _btxt _2rdacontent |
||
337 |
_aunmediated _bn _2rdamedia |
||
338 |
_avolume _bnc _2rdacarrier |
||
505 | 0 | _at. 1. Le marketing, technique fondamentale.--t. 2. Le marketing, stratégie et évolution de la firme. | |
650 | 0 |
_aMarketing _xManagement _93257 |
|
942 |
_2lcc _cBK |