| 000 | 01135cam a2200313 i 4500 | ||
|---|---|---|---|
| 999 |
_c200447969 _d66181 |
||
| 003 | TR-AnTOB | ||
| 005 | 20230808100645.0 | ||
| 007 | ta | ||
| 008 | 800124s1966 ilu 000 0 eng | ||
| 010 | _a66006727 | ||
| 035 | _a(OCoLC)372369 | ||
| 035 | _a(OCoLC)372369 | ||
| 040 |
_aDLC _beng _erda _cDLC _dm.c. _dEEM _dTR-AnTOB |
||
| 041 | _aeng | ||
| 050 | 0 | 0 |
_aHF5415.1 _b.R53 1966 |
| 090 |
_aTOBBK HF5415.1 _b.R53 1966 |
||
| 099 | _a658.8 RıC 1966 | ||
| 100 | 1 |
_aRice, Craig S. _9137832 |
|
| 245 | 1 | 0 |
_aHow to plan and execute the marketing campaign ; _bstrategies for research, budget, copy, media, merchandising, and market testing, plus an actual marketing campaign document and 42 classic case histories in modern marketing / _cby Craig S. Rice. |
| 264 | 1 |
_aChicago : _bDartnell, _c[1966] |
|
| 300 |
_a178 pages ; _c29 cm |
||
| 336 |
_atext _btxt _2rdacontent. |
||
| 337 |
_aunmediated _bn _2rdamedia. |
||
| 338 |
_avolume _bnc _2rdacarrier. |
||
| 650 | 0 |
_aBranding (Marketing) _0http://id.loc.gov/authorities/subjects/sh85081333. _970180 |
|
| 942 |
_2z _cBK |
||