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008 180412t20182018gw a 000 0 eng d
020 _a9783791383507
_q(paperback)
020 _a3791383507
_q(paperback)
040 _aGZD
_beng
_erda
_cGZD
_dBKL
_dERASA
_dYDX
_dBDX
_dOHX
_dOCLCF
_dGZM
_dGSU
_dUtOrBLW
_dTR-AnTOB
041 0 _aeng
050 0 4 _aNC997
_b.C66 2018
090 _aNC997
_b.C66 2018
100 1 _aCooke, Andy,
_d1986-
_eauthor
_9138874
245 1 0 _aGraphic design for art, fashion, film, architecture, photography, product design & everything in between /
_cAndy Cooke; foreword by Angharad Lewis.
246 3 _aGraphic design for art, fashion, film, architecture, photography, product design and everything in between
264 1 _aMünchen :
_bPrestel Verlag,
_c2018.
264 4 _c©2018
300 _a239 pages :
_bcolor illustrations ;
_c24 cm
336 _atext
_btxt
_2rdacontent
336 _astill image
_bsti
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
520 8 _aThis book explores ways in which graphic designers can successfully collaborate with other creative professionals and sectors, whether it be a more sophisticated logo for a product, a better-designed lookbook for a fashion brand, or a more intuitive wayfinding system for a museum. It features exceptionally conceived design solutions across a variety of industries, from architecture and product design to art, fashion, and film. Each example illustrates the significance of the graphic designer's role in making a campaign marketable and successful, and insights from clients and the designers themselves reveal the inner workings of the design process. The result is an indispensable reference for the graphic design industry that shows how excellence can be achieved when creative minds work together
650 0 _aGraphic arts
_941675
650 0 _aVisual communication
_949853
650 0 _aCommercial art
_960304
700 1 _aLewis, Angharad
_ewriter of preface
_9138875
942 _2lcc
_cBK