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020 _a1118591178 (electronic bk.)
020 _a111876997X (electronic bk.)
020 _a9781118591178 (electronic bk.)
020 _a9781118769973 (electronic bk.)
020 _z0470675055
020 _z9780470675052
035 _a(OCoLC)873835274
040 _aN$T
_beng
_erda
_epn
_cN$T
_dYDXCP
_dDG1
_dTR-AnTOB
041 0 _aeng
050 1 4 _aP91.3
_b.H363 2014
072 7 _aPSY
_x031000
_2bisacsh
090 _aP91.3
_b.H363 2014EBK
245 0 4 _aThe handbook of media and mass communication theory /
_cedited by Robert S. Fortner and P. Mark Fackler
264 1 _aChichester, West Sussex, UK :
_bJohn Wiley & Sons,
_c2014.
300 _a1 online resource (1000 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 0 _aHandbooks in communication and media
504 _aBIBINDX
520 8 _aThis book presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. It focuses on all aspects of current and classic theories and practices relating to media and mass communication. It includes essays from a variety of global contexts, from Asia and the Middle East to the Americas. It gives niche theories new life in several essays that use them to illuminate their application in specific contexts. It features coverage of a wide variety of theoretical perspectives. It pays close attention to the use of theory in understanding new communication contexts, such as social media
650 0 _aCommunication
_xResearch
_0http://id.loc.gov/authorities/subjects/sh85029038
_948036
650 0 _aMass media
_xResearch.
_0http://id.loc.gov/authorities/subjects/sh85081875
650 0 _aSocial media
_0http://id.loc.gov/authorities/subjects/sh2006007023
_9123837
655 0 _aElectronic books
_92032
655 7 _aHandbooks and manuals.
_2lcgft
_0http://id.loc.gov/authorities/genreForms/gf2014026109
700 1 _aFackler, Mark,
_0http://id.loc.gov/authorities/names/n82074060
_eeditor
700 1 _aFortner, Robert S.,
_0http://id.loc.gov/authorities/names/n92039472
_eeditor
856 4 0 _3Wiley Online Library
_zConnect to resource
_uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781118591178
942 _2lcc
_cEBK