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020 | _a1118591178 (electronic bk.) | ||
020 | _a111876997X (electronic bk.) | ||
020 | _a9781118591178 (electronic bk.) | ||
020 | _a9781118769973 (electronic bk.) | ||
020 | _z0470675055 | ||
020 | _z9780470675052 | ||
035 | _a(OCoLC)873835274 | ||
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_aP91.3 _b.H363 2014 |
072 | 7 |
_aPSY _x031000 _2bisacsh |
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_aP91.3 _b.H363 2014EBK |
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245 | 0 | 4 |
_aThe handbook of media and mass communication theory / _cedited by Robert S. Fortner and P. Mark Fackler |
264 | 1 |
_aChichester, West Sussex, UK : _bJohn Wiley & Sons, _c2014. |
|
300 | _a1 online resource (1000 pages) | ||
336 |
_atext _btxt _2rdacontent |
||
337 |
_acomputer _bc _2rdamedia |
||
338 |
_aonline resource _bcr _2rdacarrier |
||
490 | 0 | _aHandbooks in communication and media | |
504 | _aBIBINDX | ||
520 | 8 | _aThis book presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. It focuses on all aspects of current and classic theories and practices relating to media and mass communication. It includes essays from a variety of global contexts, from Asia and the Middle East to the Americas. It gives niche theories new life in several essays that use them to illuminate their application in specific contexts. It features coverage of a wide variety of theoretical perspectives. It pays close attention to the use of theory in understanding new communication contexts, such as social media | |
650 | 0 |
_aCommunication _xResearch _0http://id.loc.gov/authorities/subjects/sh85029038 _948036 |
|
650 | 0 |
_aMass media _xResearch. _0http://id.loc.gov/authorities/subjects/sh85081875 |
|
650 | 0 |
_aSocial media _0http://id.loc.gov/authorities/subjects/sh2006007023 _9123837 |
|
655 | 0 |
_aElectronic books _92032 |
|
655 | 7 |
_aHandbooks and manuals. _2lcgft _0http://id.loc.gov/authorities/genreForms/gf2014026109 |
|
700 | 1 |
_aFackler, Mark, _0http://id.loc.gov/authorities/names/n82074060 _eeditor |
|
700 | 1 |
_aFortner, Robert S., _0http://id.loc.gov/authorities/names/n92039472 _eeditor |
|
856 | 4 | 0 |
_3Wiley Online Library _zConnect to resource _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781118591178 |
942 |
_2lcc _cEBK |