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020 _a9781119736097
_qelectronic book
020 _a1119736099
_qelectronic book
020 _a9781119736103
_qelectronic book
020 _a1119736102
_qelectronic book
020 _a9781119736110
_qelectronic book
020 _a1119736110
_qelectronic book
020 _z9781119736080
_qhardcover
020 _z1119736080
_qhardcover
035 _a(OCoLC)1284917898
_z(OCoLC)1284918716
_z(OCoLC)1292553535
037 _a9781119736080
_bO'Reilly Media
040 _aDLC
_beng
_erda
_cDLC
_dOCLCF
_dOCLCO
_dORMDA
_dDG1
_dYDX
_dTR-AnTOB
041 0 _aeng
042 _apcc
050 0 4 _aHF5548.2
_b.M2593 2022
090 _aHF5548.2
_b.M2593 2022EBK
100 1 _aMaisel, Lawrence,
_d1946-
_0http://id.loc.gov/authorities/names/n2013036280
_eauthor
245 1 0 _aAI-enabled analytics for business :
_ba roadmap for becoming an analytics powerhouse /
_cLawrence S. Maisel, Robert J. Zwerling, Jesper H. Sorensen
264 1 _aHoboken, New Jersey :
_bJohn Wiley & Sons, Inc.,
_c[2022]
300 _a1 online resource :
_bcolor illustrations
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
504 _aBIBINDX
505 0 _aPart 1: Fundamentals -- Chapter 1 -- A Primer on AI-Enabled Analytics for Business -- Chapter 2 -- Why AI-Enabled Analytics Is Essential for Business -- Chapter 3 -- Myths and Misconceptions about Analytics -- Chapter 4 -- Applications of AI-Enabled Analytics -- Part 2: Roadmap -- Chapter 5 -- Roadmap for How to Implement AI-Enabled Analytics in Business -- Chapter 6 -- Executive Responsibilities to Implement Analytics -- Chapter 7 -- Implementing Analytics -- Chapter 8 -- The Role of Analytics in Strategic Decisions -- Part 3: Use Cases -- Chapter 9 -- Cases of Analytics Failures from Deviation to the Roadmap -- Chapter 10 -- Use Case: Grabbing Defeat from the Jaws of Victory -- Chapter 11 -- Use Case: Incremental Improvements to Gain Insights -- Chapter 12 -- Use Case: Analytics Are for Everyone
520 _a"Predictive business analytics refers to the skills, technologies, tools, and processes for continuous analysis of past business performance to gain forward-looking insight and drive business decisions and actions. It focuses on developing new insights and understanding business performance based on extensive use of data, statistical and quantitative analysis, explanatory and predictive modeling, and fact-based management as input for human decisions--or it may drive fully automated decisions. We are entering the era of digital analytics where human and artificial intelligence (AI) work hand in hand to achieve better analytical results. Today, more than ever, businesses are expected to possess the talent, tools, processes, and capabilities to enable their organizations to implement and utilize continuous analysis of past business performance and events to gain forward-looking insight to drive business decisions and actions. More and more organizations are seeking better processes and tools to ensure that the right people have the right information at the right time, to make smarter decisions. This process, in essence, reflects an organizational capability to improve managerial decision making across many core performance and financial areas. For years, organizations have sought to develop and deploy an effective process to capture and filter forward-looking measures that enable it to understand significant patterns, relationships, and trends in order to facilitate better and more insightful decisions about the future. This book is intended to promote clarity and ensure that the application of AI-Enabled Predictive Business Analytics is relevant to all business functions"--
_cProvided by publisher
650 0 _aBusiness
_xData processing
_0http://id.loc.gov/authorities/subjects/sh85018264
_92205
650 0 _aArtificial intelligence
_0http://id.loc.gov/authorities/subjects/sh85008180
_xIndustrial applications.
_0http://id.loc.gov/authorities/subjects/sh00006117
_91543
650 0 _aArtificial intelligence
_xMarketing applications.
_0http://id.loc.gov/authorities/subjects/sh2020008033
655 0 _aElectronic books
_92032
700 1 _aZwerling, Robert James,
_0http://id.loc.gov/authorities/names/no2021128282
_eauthor
700 1 _aSorensen, Jesper Hybholt,
_0http://id.loc.gov/authorities/names/no2021128288
_eauthor
710 2 _aJohn Wiley & Sons,
_0http://id.loc.gov/authorities/names/n80083764
_epublisher
856 4 0 _3Wiley Online Library
_zConnect to resource
_uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119736110
942 _2lcc
_cEBK