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020 _a9781119780205
_qelectronic book
020 _a1119780209
_qelectronic book
020 _a1119780179
_qelectronic book
020 _a9781119780182
_qelectronic book
020 _a1119780187
_qelectronic book
020 _a9781119780175
_q(electronic bk.)
020 _z9781119780137
_qhardcover
035 _a(OCoLC)1302334811
037 _a9781119780137
_bO'Reilly Media
040 _aDLC
_beng
_erda
_cDLC
_dOCLCO
_dOCLCF
_dUKAHL
_dDG1
_dYDX
_dORMDA
_dN$T
_dTR-AnTOB
041 0 _aeng
042 _apcc
050 0 4 _aTS170
_b.T46 2022
090 _aTS170
_b.T46 2022EBK
100 1 _aTennant, David V.,
_0http://id.loc.gov/authorities/names/no2022008161
_eauthor
245 1 0 _aProduct development :
_ban engineer's guide to business considerations, real-world product testing, and launch /
_cDavid V. Tennant
264 1 _aHoboken, NJ :
_bJohn Wiley & Sons, Inc.,
_c2022.
264 4 _c©2022
300 _a1 online resource (ix, 222 pages) :
_billustrations (some color)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
504 _aBIBINDX
520 _a"My formal academic training began as a student of mechanical engineering. Simultaneously, I worked part time as a designer to pay for my education. In this case, my work allowed me to see how products were developed to the lower level where I was doing the technical drawing. And my engineering education helped me learn the limits of materials, think about product technical features, and how to apply mathematical formulas to solve technical problems. However, nowhere did I learn about how products are really developed. What drives a company to success? How do companies know which products will be accepted in the marketplace? What is a marketplace or a market segment? As a result, my education and early work experience taught me a lot about applying engineering principals, but I had no knowledge of marketing, sales, business finance, C-level executive support, or how R&D (research and development) and the other areas are supposed to all work together. I simply (and naively) believed that new products were developed and launched by the engineering department. The product that had the better design would always be preferred by consumers. Since those days in college, and my early career in engineering, I have come a long way to understanding that product development is a multi-faceted effort involving many diverse groups and talents. It is so much more than R&D or engineering."--
_cProvided by publisher
650 0 _aNew products
_0http://id.loc.gov/authorities/subjects/sh85091388
_921967
650 0 _aProduct management
_0http://id.loc.gov/authorities/subjects/sh85107203
_920254
650 0 _aProduct design
_0http://id.loc.gov/authorities/subjects/sh2010012117
_978740
655 0 _aElectronic books
_92032
856 4 0 _3Wiley Online Library
_zConnect to resource
_uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119780205
942 _2lcc
_cEBK