000			03695cam a22004458i 4500
999			_c200454683 _d72895
001			200454683
003			TR-AnTOB
005			20231109170851.0
007			ta
008			231109t20192019maua 001 0 eng d
015			_aGBB9H4224 _2bnb
020			_a9781631597480 _q(paperback)
020			_a1631597485
020			_z9780520973190 _q(ebook)
035			_a(OCoLC)1125075013
035			_a(TR-AnTOB)200454683
040			_aUKMGB _beng _erda _cUKMGB _dOCLCO _dOCLCF _dNYP _dTOH _dNLHHG _dUKMGB _dEZC _dTR-AnTOB
041	0		_aeng
050		4	_aQ180.55.M4 _bM3785 2019
090			_aQ180.55.M4 _bM3785 2019
100	1		_aHanington, Bruce M. _eauthor _993655
245	1	0	_aUniversal methods of design : _b125 ways to research complex problems, develop innovative ideas, and design effective solutions / _cBruce Hanington and Bella Martin.
246	3	0	_a125 ways to research complex problems, develop innovative ideas, and design effective solutions
246	3		_aOne hundred twenty five ways to research complex problems, develop innovative ideas, and design effective solutions
250			_aRevised edition.
264		1	_aBeverly : _bRockport Publishers, _c2019.
264		4	_c©2019
300			_a263 pages : _bcolor illustrations ; _c26 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aPrevious edition: 2012
504			_aBIBINDX
505	0		_aA/B testing --AEIOU -- Affinity diagramming -- Artifact analysis -- Automated remote research -- Behavioral mapping -- Bodystorming -- Brainstorm graphic organizers -- Business origami -- Card sorting -- Case studies -- Cognitive mapping -- Collage -- Competitive testing -- Concept mapping -- content analysis -- Content inventory & audit -- Sontextual design -- Contextual inquiry -- Creative toolkits -- Critical incident technique -- Crowdsourcing -- Cultural probes -- Customer experience audit -- Design charette -- Design ethnography -- Design workshops -- Desirability testing -- Diary studies -- Directed storytelling -- Elito method -- Ergonomic analysis -- Evaluative research -- Evidence-based design -- Experience prototyping -- Experience sampling method -- Experiments -- Exploratory research -- Eye tracking -- Flexible modeling -- Fly-on-the wall observation -- focus groups -- Generative research -- Graffiti walls -- Heuristic evaluation -- Image boards -- Interviews -- Kj technique -- Kano analysis -- Key performance indicators -- Laddering -- Literature reviews -- The love letter & the breakup letter -- Mental model diagrams -- Mind mapping -- Observation -- Parallel prototyping -- Participant observation -- Participatory action research -- Participatory design -- Personal inventories -- Personas -- Photo studies -- Picture cards -- Prototyping -- Questionnaries -- Rapid iterative testing & evaluation -- Remote moderated research -- Research through desing -- Role-playing -- Scenario description swimlanes -- Scenarios -- Secondary research -- Semantic differential -- Shadowing -- Simulation exercises -- Site search analytics -- Speed dating -- Stakeholder maps -- Stakeholder walkthrough -- Storyboards -- Surveys -- Task analysis -- Territory maps -- Thematic networks -- Think-aloud protocol -- Time-aware research -- Touchstone tours -- Triading -- Triangulation -- Unobstrusive measures -- Usability report -- Usability testing -- User journey maps -- Value opportunity analysis -- Web analytics -- Weighted matrix -- Wizard of oz -- Word clouds.
650		0	_aResearch _xMethodology _97172
700	1		_aMartin, Bella _eauthor _993654
942			_2lcc _cBK