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020 _a9781119002253
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035 _a(OCoLC)909318525
_z(OCoLC)927393666
_z(OCoLC)930014187
_z(OCoLC)964386279
_z(OCoLC)964928472
_z(OCoLC)1056991886
_z(OCoLC)1058091567
_z(OCoLC)1108679899
035 _a(TR-AnTOB)200454698
037 _bJohn Wiley & Sons Inc, Order Processing Dept 432 Elizabeth Ave, Somerset, NJ, USA, 08875, (732)4694400
_nSAN 200-2272
040 _aBTCTA
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041 0 _aeng
050 0 0 _aQA76.9.I52
_bK534 2015
072 7 _aREF
_x018000
_2bisacsh
090 _aQA76.9.I52
_bK534 2015
100 1 _aKnaflic, Cole Nussbaumer
_eauthor
_9144247
245 1 0 _aStorytelling with data :
_ba data visualization guide for business professionals /
_cCole Nussbaumer Knaflic.
246 3 0 _aData visualization guide for business professionals
264 1 _aHoboken, New Jersey :
_bWiley,
_c[2015]
264 4 _c©2015
300 _axiii, 267 pages :
_billustrations (some color), charts ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aBIBINDX
505 0 _tThe importance of context --
_tChoosing an effective visual --
_tClutter is your enemy! --
_tFocus your audience's attention --
_tThink like a designer --
_tDissecting model visuals --
_tLessons in storytelling --
_tPulling it all together --
_tCase studies --
_tFinal thoughts.
520 _aSometimes it is easy to generate charts and graphs look fine to you, but don't clearly communicate the information that they represent. Knaflic's own knack for clarity will help you sharpen your message when using data in your business presentations.
520 _a"'Storytelling with Data' teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples--ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: understand the importance of context and audience; determine the appropriate type of graph for your situation; recognize and eliminate the clutter clouding your information; direct your audience's attention to the most important parts of your data; think like a designer and utilize concepts of design in data visualization; [and] leverage the power of storytelling to help your message resonate with your audience." --
_cPublisher's description.
650 0 _aInformation visualization
_928528
650 0 _aBusiness communication
_91908
650 0 _aComputer graphics
_9741
650 0 _aBusiness presentations
_93802
650 2 _aCharts
650 2 _aComputer Graphics
_xstatistics & numerical data.
_0(DNLM)D003196Q000706
650 2 _aCommunication.
_0(DNLM)D003142
942 _2lcc
_cBK