000			04348cam a22005058i 4500
999			_c200454699 _d72911
001			200454699
003			TR-AnTOB
005			20231110133044.0
007			ta
008			231110t20202020njua b 001 0 eng
010			_a 2019032934
020			_a9781119615712 _q(hardback)
020			_a1119615712
020			_z9781119615736 _q(adobe pdf)
020			_z9781119615729 _q(epub)
035			_a(OCoLC)1099883225
035			_a(TR-AnTOB)200454699
040			_aDLC _beng _erda _cDLC _dOCLCO _dOCLCF _dCMI _dTR-AnTOB
041	0		_aeng
050	0	4	_aHF5718 _b.D954 2020
090			_aHF5718 _b.D954 2020
100	1		_aDykes, Brent _eauthor _9144254
245	1	0	_aEffective data storytelling : _bhow to drive change with data, narrative and visuals / _cBrent Dykes.
246	3	0	_ahow to drive change with data, narrative and visuals
263			_a1911
264		1	_aHoboken, New Jersey : _bJohn Wiley and Sons, Inc., _c[2020]
264		4	_c©2020
300			_axiv, 322 pages : _billustrations (chiefly color) ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aBIBINDX
505	0		_tChapter 1. Introduction to driving change through insight -- _tChapter 2. Why tell stories with data? -- _tChapter 3. The psychology of data storytelling -- _tChapter 4. The anatomy of a data story -- _tChapter 5. Data : the foundation of your data story -- _tChapter 6. Narrative : the structure of your data story -- _tChapter 7. Visuals (part 1) : setting the scenes of your data story -- _tChapter 8. Visuals (part 2) : polishing the scenes of your data story -- _tChapter 9. Crafting your own data story.
520			_a"Until now, most of the content on data storytelling has focused solely on data visualization best practices. However, data storytelling is much more than just effective data visualization. In particular, the powerful narrative aspects have been overlooked or only lightly covered in the marketplace. In addition, very little attention has been spent on the psychological aspects of why stories outperform statistics. This book will introduce much-needed frameworks to better clarify what it means to tell stories with data and offer helpful techniques to be more effective with data storytelling. Most of the current books associated with "data storytelling" focus primarily on just the data visualization aspects, overlooking other essential components such as narrative or audience. While they highlight the importance of communicating insights through data visualizations, they don't drill deeply into the actual storytelling and limit their coverage to a small section or short chapter. In contrast, this book takes a comprehensive look at all aspects of data storytelling--not just the visual elements. This book will: Show how to turn insights into data stories that are more engaging, persuasive, and memorable. Explain why stories are more powerful than just facts or statistics alone. Explain why our brains respond better to data stories. Shows how to avoid common data storytelling mistakes Describe the six essential elements of a data story, the four steps to structuring your findings as a data story, and the seven principles for better visual storytelling. In today's data economy, everyone must be able to communicate effectively with data. It's no longer a skill that is reserved for just data scientists and analysts. This book will help readers to develop the essential skills to communicate their insights in a more persuasive, engaging, and memorable manner through data stories. They will learn how the three core elements of data storytelling--data, narrative, and visuals--can be combined to influence decisions and drive change"-- _cProvided by publisher.
650		0	_aBusiness communication _91908
650		0	_aInformation visualization _928528
650		0	_aStorytelling _9144255
650		7	_aBusiness communication _2fast _0(OCoLC)fst00842419
650		7	_aInformation visualization _2fast _0(OCoLC)fst00973185
650		7	_aStorytelling _2fast _0(OCoLC)fst01134169
776	0	8	_iOnline version: _aDykes, Brent. _tEffective data storytelling _dHoboken, New Jersey : John Wiley and Sons, Inc., [2020] _z9781119615736 _w(DLC) 2019032935
942			_2lcc _cBK