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020 _a9789811692680
024 7 _a10.1007/978-981-16-9268-0
_2doi
040 _aTR-AnTOB
_beng
_erda
_cTR-AnTOB
041 _aeng
050 4 _aHF5415.125
072 7 _aUT
_2bicssc
072 7 _aTEC007000
_2bisacsh
072 7 _aUT
_2thema
090 _aHF5415.125EBK
245 1 0 _aMarketing and Smart Technologies
_h[electronic resource] :
_bProceedings of ICMarkTech 2021, Volume 1 /
_cedited by José Luís Reis, Eduardo Parra López, Luiz Moutinho, José Paulo Marques dos Santos.
250 _a1st ed. 2022.
264 1 _aSingapore :
_bSpringer Nature Singapore :
_bImprint: Springer,
_c2022.
300 _a1 online resource
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aSmart Innovation, Systems and Technologies,
_x2190-3026 ;
_v279
520 _aThis book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
650 0 _aInternet of things.
650 0 _aArtificial intelligence.
650 0 _aComputational intelligence.
650 0 _aQuantitative research.
650 1 4 _aInternet of Things.
650 2 4 _aArtificial Intelligence.
650 2 4 _aComputational Intelligence.
650 2 4 _aData Analysis and Big Data.
653 0 _aArtificial intelligence -- Marketing applications -- Congresses
653 0 _aMarketing -- Technological innovations -- Congresses
700 1 _aReis, José Luís.
_eeditor.
_4edt
_4http://id.loc.gov/vocabulary/relators/edt
700 1 _aLópez, Eduardo Parra.
_eeditor.
_4edt
_4http://id.loc.gov/vocabulary/relators/edt
700 1 _aMoutinho, Luiz.
_eeditor.
_4edt
_4http://id.loc.gov/vocabulary/relators/edt
700 1 _aSantos, José Paulo Marques dos.
_eeditor.
_0(orcid)0000-0002-5567-944X
_4edt
_4http://id.loc.gov/vocabulary/relators/edt
710 2 _aSpringerLink (Online service)
830 0 _aSmart Innovation, Systems and Technologies,
_x2190-3026 ;
_v279
856 4 0 _uhttps://doi.org/10.1007/978-981-16-9268-0
_3Springer eBooks
_zOnline access link to the resource
942 _2lcc
_cEBK