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020			_a9783030981839
024	7		_a10.1007/978-3-030-98183-9 _2doi
040			_aTR-AnTOB _beng _erda _cTR-AnTOB
041			_aeng
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245	1	0	_aOrganizational Innovation in the Digital Age _h[electronic resource] / _cedited by Carolina Machado, J. Paulo Davim.
250			_a1st ed. 2022.
264		1	_aCham : _bSpringer International Publishing : _bImprint: Springer, _c2022.
300			_a1 online resource
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
505	0		_aChapter 1. Digital Technologies, Marketing Agility, and Marketing Management Support Systems: How to Remain Competitive in Changing Markets -- Chapter 2. Neuromarketing for Design Thinking: The use of Neuroscientific Tools in the Innovation Process -- Chapter 3. Surfing on Big Data: Automation and Data Mining as a Marketing Strategy -- Chapter 4. Video Recruitment: Online Perspectives and Implications for Employer Branding -- Chapter 5. The future of work: Personal and engaging practices for a superior productivity -- Chapter 6. Data-Driven Innovation: Digital Tools, Artificial Intelligence and Big Data -- Chapter 7. Social Media and Innovation: Opportunities and Challenges for Organizations -- Chapter 8. E-Recruitment and the impact of digital age on recruitment: a critical literature review.
520			_aThis book focuses on how businesses manage organizational innovation processes. It explores the innovative policies and practices that organizations need to develop to allow them to be successful in this digital age. These policies will be based on key resources such as research and development and human resources and need to enable companies to respond to challenges they may face due to the digital economy. It explains how organizational innovation can be used to improve business’s development, performance, conduct and outcomes. Contributing to stimulate the growth and development of each individual in a dynamic, competitive and global economy, the present book can be used by a diverse range of readers, including academics, researchers, managers and engineers interested in matters related with Organizational Innovation in the Digital Age.
650		0	_aIndustrial Management.
650		0	_aTechnological innovations.
650		0	_aBig data.
650	1	4	_aIndustrial Management.
650	2	4	_aInnovation and Technology Management.
650	2	4	_aBig Data.
653		0	_aOrganizational change
653		0	_aReengineering (Management)
653		0	_aManagement information systems
700	1		_aMachado, Carolina. _eeditor. _0(orcid)0000-0002-9685-1576 _4edt _4http://id.loc.gov/vocabulary/relators/edt
700	1		_aDavim, J. Paulo. _eeditor. _0(orcid)0000-0002-5659-3111 _4edt _4http://id.loc.gov/vocabulary/relators/edt
710	2		_aSpringerLink (Online service)
856	4	0	_uhttps://doi.org/10.1007/978-3-030-98183-9 _3Springer eBooks _zOnline access link to the resource
942			_2lcc _cEBK