000			02094cam a2200385 i 4500
001			200462324
003			TR-AnTOB
005			20240822105050.0
007			ta
008			000608t2001 nyua 001 0 eng d
020			_a0071362460
020			_a9780071362467
040			_aDLC _beng _erda _cDLC _dUKM _dC#P _dLVB _dBAKER _dBTCTA _dYDXCP _dUQ1 _dIG# _dOCLCQ _dTULIB _dDEBSZ _dOCLCF _dOCLCO _dI8M _dSE4M6 _dBDX _dOCLCO _dOCLCQ _dUKUOY _dOCLCQ _dUKMGB _dDCT _dIL4J6 _dOCLCO _dOCLCQ _dOCLCO _dOCLCQ _dTR-AnTOB
041	0		_aeng
050	0	4	_aHD30.28 _b.M347 2001
090			_aHD30.28 _b.M347 2001
100	1		_aMcGrath, Michael E. _930418 _eauthor
245	1	0	_aProduct strategy for high technology companies : _baccelerating your business to web speed / _cMichael E. McGrath.
250			_aSecond Edition.
264		1	_aNew York : _bMcGraw-Hill, _c2001.
264		4	_c©2001
300			_axx, 378 pages : _billustrations ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aBIBINDX
505	0		_aStrategy Requires Vision -- Aligning Vision and Strategy -- Building the Foundation: Product Platform Strategy -- Defining the Offerings: Product Line Strategy -- Addressing Market Realities: the MPP Framework -- Successful Expansion Paths: The Leveraged Expansion Framework -- Achieving Sustained Differentiation Using Vectors of Differentiation -- Product Pricing Strategy -- Taking Advantage of First-to-Market and Fast-Follower Strategies -- Thinking Globally About Product Strategy -- Understanding the Opportunities and Risks of Cannibalization -- Highways to Rapid Growth -- Growth Through Acquisitions -- Growth Through New Ventures -- Growth Through Innovation -- Strategic Balance and Portfolio Management -- Process Elements
650		0	_aStrategic planning _91126
650		0	_aProduct management _920254
650		0	_aHigh technology industries _xManagement _918870
650		0	_aIndustrial management _9508
776	0		_w(OCoLC)790722434 _w(NO-TrBIB)040513823
942			_2lcc _cBK
999			_c200462324 _d80536