000 00972cam a2200325 i 4500
001 200462345
003 TR-AnTOB
005 20240826111759.0
007 ta
008 110113t20052005njud 001 0 eng d
020 _a812032806X
020 _a9788120328068
040 _aBGZ
_beng
_erda
_cBGZ
_dTR-AnTOB
041 0 _aeng
050 1 4 _aHF5415.13
_b.B478 2005
090 _aHF5415.13
_b.B478 2005
100 1 _aBest, Roger J.
_9146888
_eauthor
245 1 0 _aMarket-based management :
_bstrategies for growing customer value and profitability /
_cRoger J. Best.
250 _a4th ed.
264 1 _aUpper Saddle River, N.J. :
_bPrentice Hall,
_c2005.
264 4 _c©2005
300 _axxii, 506 pages :
_btables, graphs ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aBIBINDX
650 0 _aMarketing
_93257
_xManagement
942 _2lcc
_cBK
999 _c200462345
_d80557