000			03053nam a2200397 i 4500
001			200462958
003			TR-AnTOB
005			20250110162716.0
007			ta
008			250110s2023 enkd b 001 0 eng d
020			_a9781032248493 _q(paperback)
020			_z9781032248486
020			_z9781003280392
035			_a(TR-AnTOB)200462958
040			_aTR-AnTOB _beng _erda _cTR-AnTOB
041	0		_aeng
050			_aHF5415.125 _b.A78 2023
090			_aHF5415.125 _b.A78 2023
245	0	0	_aArtificial intelligence for marketing management / _cedited by Park Thaichon and Sara Quach.
264		1	_aLondon ; _aNew York : _bRoutledge, _c2023.
300			_axi, 205 pages : _bcharts, tables ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	0		_aRoutledge Studies in Marketing
504			_aBIBINDX
505	0		_tPART I. Overview of AI. _t1. Introduction to artificial intelligence (AI): definition and scope of AI / _rDung Le (Jenny), Kyunghwa Chung, Sara Quach and Park Thaichon -- _t2. The growth of marketing research in artificial intelligence (AI): topic popularity / _rPark Thaichon and Sara Quach -- _t3. Types of artificial intelligence (AI) in marketing management / _rKyunghwa Chung, Dung Le (Jenny), Park Thaichon, and Sara Quach -- _t4. A framework of artificial intelligence (AI) applications in marketing / _rDung Le (Jenny), Kyunghwa Chung, Sara Quach, and Park Thaichon -- _tPART II. AI and its implications in the new age of marketing management. _t5. New developments in artificial intelligence (AI)-powered products in marketing / _rMojtaba Barari, Sara Quach, and Park Thaichon -- _t6. Artificial intelligence (AI)-driven services: communication support, assistance for decision-making, and enhanced customer experience service / _rMai Nguyen, Ying Chen, Thanh Huong Nguyen, Sara Shawky Habashi, Sara Quach, and Park Thaichon -- _t7. Artificial intelligence (AI)-integrated operation; insights into supply chain management / _rAli Razzaq, Sara Quach, and Park Thaichon -- _t8. Artificial intelligence (AI)-based market intelligence and customer insights / _rNirma Sadamali Jayawardena, Abhishek Behl, Park Thaichon, and Sara Quach -- _t9. Artificial intelligence (AI)-empowered customer relationchip management / _rYi Bu, Sara Quach, and Park Thaichon -- _tPART III. Challenges and opportunities of AI. _t10. Data privacy and artificial intelligence (AI): how AI collects data and its impact on data privacy / _rLars-Erik Casper Ferm, Sara Quach, and Park Thaichon -- _t11. Solutions to artificial intelligence (AI) and privacy: how AI uses data and its accompanying privacy issues / _rLars-Erik Casper Ferm, Park Thaichon, and Sara Quach.
590			_aORDER 2006
650		0	_aMarketing _9286
650		0	_aMarketing _xData processing _939994
650		0	_aArtificial intelligence _xMarketing applications _9147831
700	1		_aThaichon, Park _eeditor _9147832
700	1		_aQuach, Sara _eeditor _9147833
942			_2lcc _cBK
999			_c200462958 _d81170