000			01894nam a2200349 i 4500
001			200462962
003			TR-AnTOB
005			20250110163020.0
007			ta
008			250110b2024 enk b 000 0 eng d
020			_a9798879466775 _q(paperback)
035			_a(TR-AnTOB)200462962
040			_aTR-AnTOB _beng _erda _cTR-AnTOB
041			_aeng
050		4	_aHF5415.125 _b.B3342 2024
090			_aHF5415.125 _b.B3342 2024
100	1		_aBaah, Bernard _eauthor _9147834
245	1	0	_aAI in digital marketing and advertising : _bnavigating the new frontier / _cBernard Baah.
264		1	_aGreat Bretain : _b[publisher not identified], _c[2024]
300			_a156 pages ; _c23 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aBIB
505	0		_tAbout the author -- _tPreface -- _tChapter 1: Basics of artificial intelligence: definitions and key concepts -- _tChapter 2: Personalization through AI -- _tChapter 3: Predictive analytics in marketing -- _tChapter 4: AI-driven customer interaction -- _tChapter 5: Content creation and optimization with AI -- _tChapter 6: AI in advertising strategy -- _tChapter 7: AI in social media and SEO -- _tChapter 8: The future landscape of AI in marketing and advertising -- _tChapter 9: Overcoming challenges and ethical considerations -- _tChapter 10: Implementing AI in your marketing and advertising strategies -- _tReflections on the transformative power of AI in marketing and advertising -- _tVision for AI's role in shaping future marketing strateiges -- _tAppendices -- _tResources for exploring AI in marketing -- _tReferences.
650		0	_aMarketing _9286
650		0	_aMarketing _xData processing _939994
650		0	_aInternet marketing _93551
650		0	_aArtificial intelligence _xMarketing applications _9147831
942			_2lcc _cBK
999			_c200462962 _d81174