000			03667cam a2200457 i 4500
001			200462964
003			TR-AnTOB
005			20250110145917.0
007			ta
008			250110t20232023maua b 001 0 eng
010			_a2023018479
020			_a9780760378205 _q(hardback)
020			_a0760378207
020			_z9780760378212
035			_a(OCoLC)1360319899
035			_a(TR-AnTOB)200462964
040			_aDLC _beng _erda _cDLC _dOCLCO _dYDX _dTP7 _dNZAUC _dTR-AnTOB
041	0		_aeng
050	0	4	_aHF5415.1255 _b.K564 2023
090			_aHF5415.1255 _b.K564 2023
100	1		_aKingsley, Mark _c(Creative director) _eauthor _9147830
245	1	0	_aUniversal principles of branding : _b100 key concepts for defining, building, and delivering brands / _cMark Kingsley.
246	3		_aOne hundred key concepts for defining, building, and delivering brands
246	3		_aA hundred key concepts for defining, building, and delivering brands
264		1	_aBeverly, MA : _bRockport Publishers, an imprint of The Quarto Group, _c2023.
264		4	_c©2023
300			_a216 pages : _bcolor illustrations ; _c27 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aBIBINDX
505	0		_aAbstraction -- Anthropology / Ethnography -- Association -- Authenticity -- Bandits and robots -- Beauty, not beautification -- The Big Five -- Black box or scientific method -- Blurring Body of work -- Brand architecture -- Brands are a technology -- Branded Unconscious -- Campaigns -- Case studies -- Celebrities -- Character -- Comfort -- Commit to the bit -- Conflict -- Context -- Crafty creativity -- Customer journey -- Delivery -- Difference and Differance -- Digital to social strategist -- Disaggregated data -- Do no harm -- Dont fear the audit -- Ecosystem -- Engagement -- Environment/Anti-environment -- Erotics of brands -- Everybody lives in a body -- Everyone works in branding -- Flexing -- Frameworks -- Framing -- Gathering (and dividing) -- Generosity (and humility) -- Go outside your lane -- Haptics -- Hearing voices -- History and genealogy -- Heterogeneity -- How you say it -- Identity -- Influencers are a racket -- Intimacy -- Jargon (and fear) -- Jungian-ish archetypes -- Kill the Human -- Let's put on a show -- Magic and superstition -- Management -- The Master Narrative Problem -- Mystery is sexy -- Naming is knowing -- No such place as away -- Nostalgia -- Observation -- One ______ fallacy -- Out of Home, but in the Mind -- Parody is a sign of success -- Party people -- Permission -- Playtime -- Politics -- Professionalism second -- Relationships -- Render unto Caesar -- Repair and age -- Repetition and syncopation -- Retinal / non-retinal -- Rituals and routine -- Scoping -- Semantic infiltration -- Signals -- Skepticism -- Social Responsibility -- Standards -- Strategy -- Tag, youre it -- Take me home -- Talk to the gatekeepers -- Taste the rainbow -- Tension -- Thinking over wisdom -- Time -- Touchpoints -- Values -- Valuation -- Viruses and variants -- War Language -- Weakest link -- What if your logo was a drum pattern? -- What is the product? -- World-building -- You are not a brand -- Zany, cute and informative.
520			_a"Universal Principles of Branding is a concise, visual introduction to 100 of the most fundamental elements of branding." -- _cProvided by publisher
650		0	_aBranding (Marketing) _970180
650		0	_aNew products _921967
650		0	_aBrand name products _98339
650		0	_aAdvertising _xManagement _93274
942			_2lcc _cBK
999			_c200462964 _d81176