000 03889cam a2200565 i 4500
001 1422878205
003 OCoLC
005 20250128170117.0
006 m o d
007 cr cnu---unuuu
008 240207s2024 njua ob 001 0 eng
020 _a1394219121
_qelectronic book
020 _a139421913X
_qelectronic book
020 _a1394219148
_qelectronic book
020 _a9781394219124
_qelectronic book
020 _a9781394219131
_qelectronic book
020 _a9781394219148
_qelectronic book
020 _z9781394219117
_qhardcover
035 _a(OCoLC)1422878205
037 _a9781394219117
_bO'Reilly Media
040 _aDLC
_beng
_erda
_cDLC
_dOCLCO
_dYDX
_dOCLCO
_dORMDA
_dDG1
_dUKAHL
042 _apcc
050 0 4 _aHF5415.2
_b.R675 2024
100 1 _aRossi, Peter E.
_q(Peter Eric),
_d1955-
_0https://id.loc.gov/authorities/names/n85822506
_1https://id.oclc.org/worldcat/entity/E39PBJhRH9P66R3BcXdPfch4MP,
_eauthor
245 1 0 _aBayesian statistics and marketing /
_cPeter E. Rossi, Greg M. Allenby, Sanjog Misra
250 _aSecond edition
264 1 _aHoboken, NJ :
_bWiley,
_c[2024]
300 _a1 online resource (viii, 391 pages) :
_billustrations (some color)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
340 _gpolychrome
_2rdacc
_0http://rdaregistry.info/termList/RDAColourContent/1003
490 1 _aWiley series in probability and statistics
504 _aIncludes bibliographical references and index
506 _aAvailable to OhioLINK libraries
520 _a"Bayesian statistics can help to provide unique insights into important issues in many fields. Bayesian statistics is not new, but traditionally it has not been widely taught as it is computationally challenging and there were criticisms surrounding the subjectivity of Bayesian methods. As computing power has increased, computational and modelling breakthroughs have made the implementation of Bayesian methods ideal for addressing many marketing problems. Bayesian analyses can now be conducted over a wide range of marketing problems, from new product introduction and pricing to customized targeting and micro-pricing in online environments, using a wide range of different data sources."--
_cProvided by publisher
650 0 _aBayesian statistical decision theory.
_0https://id.loc.gov/authorities/subjects/sh85012506
_9739
650 0 _aMarketing research
_0https://id.loc.gov/authorities/subjects/sh85081350
_xMathematical models.
_0https://id.loc.gov/authorities/subjects/sh2002007921
650 0 _aMarketing
_xMathematical models.
_0https://id.loc.gov/authorities/subjects/sh85081341
_942226
700 1 _aAllenby, Greg M.
_q(Greg Martin),
_d1956-
_0https://id.loc.gov/authorities/names/no95009010
_1https://id.oclc.org/worldcat/entity/E39PBJtMtVjktcPqCkDPQ33fbd,
_eauthor
700 1 _aMisra, Sanjog,
_0https://id.loc.gov/authorities/names/no2024014600
_eauthor
710 2 _aOhio Library and Information Network.
_0https://id.loc.gov/authorities/names/no95058981
776 0 8 _iPrint version:
_aRossi, Peter E. 1955-
_tBayesian statistics and marketing
_bSecond edition.
_dHoboken, NJ : Wiley, [2024]
_z9781394219117
_w(DLC) 2024003452
830 0 _aWiley series in probability and statistics.
_0https://id.loc.gov/authorities/names/n98048834
856 4 0 _3OhioLINK
_zConnect to resource
_uhttps://rave.ohiolink.edu/ebooks/ebc2/9781394219148
856 4 0 _3Wiley Online Library
_zConnect to resource
_uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781394219148
856 4 0 _3Wiley Online Library
_zConnect to resource (off-campus)
_uhttps://go.ohiolink.edu/goto?url=https://onlinelibrary.wiley.com/doi/book/10.1002/9781394219148
856 4 0 _3O'Reilly
_zConnect to resource
_uhttps://learning.oreilly.com/library/view/~/9781394219117/?ar
999 _c200463742
_d81954