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041	0		_aeng
043			_ae------
050		4	_aHF3493 _b.E97 1991
083	0		_aEuropean Community countries. Economic integration
090			_aHF3493 _b.E97 1991
245	0	4	_aThe European marketplace / _c[edited by] James Hogan.
264		1	_aLondon : _bMacmillan, _c1991.
264		4	_c©1991
300			_axxi, 554 pages ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aBIBINDX
505	1		_aPart 1: The European marketplace: researching European markets: cultural diversity and the role of advertising agencies -- expanding into Europe -- Eastern Europe: a new market -- East Germany -- dismantling the frontiers -- simpler trade procedures -- corporate strategy -- restructuring major corporations: the risks for smaller businesses -- smaller businesses and the European economy -- Euro-executives: the new breed of bosses -- languages and business -- selling from the UK -- quality assurance and product credibility -- electronic data interchange: a key component for 1992 -- trade fairs: a shop window in Europe -- a common market in public purchasing. Part 2: The economics of Europe. Part 3: Financing European business: grants and loans from the European Community -- a common market in banking services -- export credit insurance -- export risk and hidden costs -- factoring: financial certainty for smaller exporters. Part 4: European Community Law: European community law -- company law -- competition policy -- intellectual property. Part 5: Training and Education: management training for Europe -- university/industry collaboration -- polytechnics and industry -- business schools. Part 6: Official information sources: the European community institutions -- government information sources -- trade organisations. Part 7: Published information sources: European community publications -- EC on-line databases -- libraries.
520			_aBusiness information for the 12 EEC member states within the market. The completion of the single European market in 1992 will mean that companies and individuals will rely more than ever on sources of information and advice to establish their position in a market place of 320 million consumers.
650		0	_aEurope 1992 _0http://id.loc.gov/authorities/subjects/sh89006823 _9131695
651		0	_aEurope _xEconomic integration _0http://id.loc.gov/authorities/subjects/sh85045678 _923341
651		0	_aEuropean Economic Community countries _xEconomic policy _0http://id.loc.gov/authorities/subjects/sh89006824 _9148679
700	1		_aHogan, James _eeditor _4edt _9153333
942			_2lcc _cBK
999			_c200467867 _d86079