000 01585 a2200421 4500
001 53953
999 _c53953
_d5896
003 TR-AnTOB
005 20210713090816.0
008 061031s2003 enka b 001 0 eng
010 _a2002192664
020 _a0333987322
035 _a53953
040 _aDLC
_cDLC
_dDLC
041 _aeng
042 _apcc
050 _aHF5415.13
_b.R454 2003
090 _aHF5415.13 .R454 2003
245 4 _aThe rhetoric and reality of marketing :
_ban international managerial approach /
_cedited by Philip J. Kitchen.
264 1 _aHoundmills, Basingstoke, Hampshire ;
_aNew York :
_bPalgrave Macmillan,
_c2003.
300 _axix, 202 p. :
_bill. ;
_c23 cm.
504 _aIncludes bibliographical references (p. 183-192) and index.
650 0 _aMarketing
_xManagement
_vCase studies
_93481
650 0 _aMarketing
_xManagement
_vCase studies
_93481
650 _aMarketing
_xManagement
_93257
650 _aPazarlama
_xYönetim
_98929
650 7 _aPazarlama
_xYönetim
_vVaka çalışmaları
_2etuturkob
_930609
650 7 _aPazarlama
_xYönetim
_vVaka çalışmaları
_2etuturkob
_930609
650 _aPazarlama
_917377
650 _aMarketing
_9286
700 _aKitchen, Philip J.
_928505
856 4 _uhttp://www.loc.gov/catdir/enhancements/fy0623/2002192664-t.html
_3Table of contents only
856 4 _uhttp://www.loc.gov/catdir/description/hol031/2002192664.html
_3Publisher description
856 4 _uhttp://www.loc.gov/catdir/bios/hol052/2002192664.html
_3Contributor biographical information
901 _a0016783
902 _abs
942 _cBK