000 | 01585 a2200421 4500 | ||
---|---|---|---|
001 | 53953 | ||
999 |
_c53953 _d5896 |
||
003 | TR-AnTOB | ||
005 | 20210713090816.0 | ||
008 | 061031s2003 enka b 001 0 eng | ||
010 | _a2002192664 | ||
020 | _a0333987322 | ||
035 | _a53953 | ||
040 |
_aDLC _cDLC _dDLC |
||
041 | _aeng | ||
042 | _apcc | ||
050 |
_aHF5415.13 _b.R454 2003 |
||
090 | _aHF5415.13 .R454 2003 | ||
245 | 4 |
_aThe rhetoric and reality of marketing : _ban international managerial approach / _cedited by Philip J. Kitchen. |
|
264 | 1 |
_aHoundmills, Basingstoke, Hampshire ; _aNew York : _bPalgrave Macmillan, _c2003. |
|
300 |
_axix, 202 p. : _bill. ; _c23 cm. |
||
504 | _aIncludes bibliographical references (p. 183-192) and index. | ||
650 | 0 |
_aMarketing _xManagement _vCase studies _93481 |
|
650 | 0 |
_aMarketing _xManagement _vCase studies _93481 |
|
650 |
_aMarketing _xManagement _93257 |
||
650 |
_aPazarlama _xYönetim _98929 |
||
650 | 7 |
_aPazarlama _xYönetim _vVaka çalışmaları _2etuturkob _930609 |
|
650 | 7 |
_aPazarlama _xYönetim _vVaka çalışmaları _2etuturkob _930609 |
|
650 |
_aPazarlama _917377 |
||
650 |
_aMarketing _9286 |
||
700 |
_aKitchen, Philip J. _928505 |
||
856 | 4 |
_uhttp://www.loc.gov/catdir/enhancements/fy0623/2002192664-t.html _3Table of contents only |
|
856 | 4 |
_uhttp://www.loc.gov/catdir/description/hol031/2002192664.html _3Publisher description |
|
856 | 4 |
_uhttp://www.loc.gov/catdir/bios/hol052/2002192664.html _3Contributor biographical information |
|
901 | _a0016783 | ||
902 | _abs | ||
942 | _cBK |