| 000 | 01245 a2200397 4500 | ||
|---|---|---|---|
| 001 | 57182 | ||
| 999 |
_c57182 _d8060 |
||
| 003 | TR-AnTOB | ||
| 005 | 20201211000821.0 | ||
| 008 | 061212s2004 maua b 001 0 eng | ||
| 010 | _a2002116444 | ||
| 020 | _a0618338071 | ||
| 035 | _a57182 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 041 | _aeng | ||
| 042 | _apcc | ||
| 050 |
_aHF5415.13 _b.A52 2004 |
||
| 090 | _aHF5415.13 .A52 2004 | ||
| 100 |
_aAnderson, Carol H. _929701 |
||
| 245 | 0 |
_aStrategic marketing management / _cCarol H. Anderson, Julian W. Vincze. |
|
| 250 | _a2nd ed. | ||
| 264 | 1 |
_aBoston : _bHoughton Mifflin, _cc2004. |
|
| 300 |
_axxxiii, 863, [11] p. : _bill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aMarketing _xManagement _93257 |
||
| 650 |
_aPazarlama _xYönetim _98929 |
||
| 650 | 7 |
_aStratejik planlama _2etuturkob _91860 |
|
| 650 | 0 |
_aStrategic planning _91126 |
|
| 700 |
_aVincze, Julian W. _929702 |
||
| 901 | _a0018006 | ||
| 902 | _aGT | ||
| 906 |
_a7 _bcbc _corignew _d2 _eepcn _f20 _gy-gencatlg |
||
| 925 |
_aacquire _b1 shelf copy _xpolicy default |
||
| 955 | _ese45 2004-02-12; TO Dewey | ||
| 942 | _cBK | ||