| 000 | 00958 a2200301 4500 | ||
|---|---|---|---|
| 001 | 73204 | ||
| 999 |
_c73204 _d21447 |
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| 003 | TR-AnTOB | ||
| 005 | 20190408214957.0 | ||
| 008 | 081230s20062000nyu 00000 eng | ||
| 020 | _a007145750X | ||
| 041 | _aeng | ||
| 050 | 0 |
_aHF5415.126 _b.H84 2006 |
|
| 090 | _aHF5415.126 .H84 2006 | ||
| 100 |
_aHughes, Arthur Middleton _950784 |
||
| 245 | 0 |
_aStrategic database marketing / _cby Arthur Hughes. |
|
| 246 |
_aStrategic database marketing : _bthe masterplan for starting and managing a profitable, customer-based marketing program. |
||
| 250 | _a3rd ed. | ||
| 264 | 1 |
_aNew York : _bMcGraw-Hill, _cc2006. |
|
| 300 |
_aviii, 437 p. : _bill. 24 cm. |
||
| 500 | _aIncludes index. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aDatabase marketing _xPlanning _950785 |
||
| 650 |
_aVeritabanı pazarlama _xPlanlama _950786 |
||
| 902 | _a0027274 | ||
| 903 | _aMerkez Kütüphane | ||
| 945 | _aCŞ, CS | ||
| 942 | _cBK | ||