000 00966 a2200301 4500
001 73219
999 _c73219
_d21460
003 TR-AnTOB
005 20210104162734.0
008 081230s2002 cau 00100 eng
020 _a0761923578
041 _aeng
050 _aHF5415.126
_b.D76 2002
090 _aHF5415.126 .D76 2002
100 _aDrozdenko, Ronald G.
_950828
245 0 _aOptimal database marketing :
_bstrategy, development, and data mining /
_cRonald G. Drozdenko, Perry D. Drake.
264 1 _aThousand Oaks, Calif. :
_bSage Publications,
_cc2002.
300 _axxii, 398 p. :
_bill. ;
_c27 cm.
504 _aIncludes bibliographical references (p. 381-385) and indexes.
650 0 _aDatabase marketing
_950830
650 7 _aVeritabanı pazarlama
_2etuturkob
_950831
650 7 _aElektronik ticaret
_2
_9443
650 0 _aElectronic commerce
_979891
700 _aDrake, Perry D.
_950829
902 _a0027270
903 _aMerkez Kutuphane
945 _aSC, CS
942 _cBK