| 000 | 02550 a2200337 4500 | ||
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| 001 | 77528 | ||
| 650 |
_921967 _aNew products |
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| 650 | 0 |
_aYeni ürünler _921966 |
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| 999 |
_c77528 _d14493 |
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| 003 | TR-AnTOB | ||
| 005 | 20220216175235.0 | ||
| 008 | 091230s2005 nyua b 001 0 eng | ||
| 020 | _a0521842751 (alk. paper) | ||
| 035 | _a77528 | ||
| 041 | _aeng | ||
| 050 |
_aHF5415.153 _b.R33 2005 |
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| 090 | _aHF5415.153 .R33 2005 | ||
| 100 |
_aRainey, David L., _d1946- _962356 |
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| 245 | 0 |
_aProduct innovation : _bleading change through integrated product development / _cDavid L. Rainey. |
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| 264 | 1 |
_aNew York : _bCambridge University Press, _c2005. |
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| 300 |
_axiv, 625 p. : _bill. ; _c25 cm. |
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| 504 | _aIncludes bibliographical references (p. 599-604) and index. | ||
| 505 |
_gpt. 1. _gpt. 2. _gSupplement to Chapter 6: _gpt. 3. _gSupplement to Chapter 7: _gpt. 4. _gSupplement to Chapter 12: _rLou Gingerella -- _rRichard Picard -- _rEdward D. Arnheiter -- _rEdward D. Arnheiter -- _tProduct innovation and strategic logic. _tIntroduction to product innovation and new-product development -- _tStrategic logic of product innovation -- _tThe new-product development process and organizational aspects -- _tEstablishing the foundation: the conceptual level. _tIdentifying new-product opportunities: Idea generation (phase 1) -- _tConcept development and selection (phase 2) -- _tNPD program definition (phase 3) -- _tOverview of financial-management techniques related to new-product development / _tMethods and techniques for analysis and decision making. _tProduct/market considerations, integrated product design, and product architecture -- _tThe strategic utilization of quality function deployment / _tMarketing strategies and methods: conceptualizing and designing the new-product marketing campaign -- _tProduction strategies and methods: operational and manufacturing implications / _tFinancial applications and implications -- _tThe operational level and concluding remarks. _tDesign and development (phase 4) -- _tValidation (phase 5) -- _tRapid prototyping and stereolithography / _tPre-commercialization (phase 6) and the launch -- _tConcluding remarkes and insights about product innovation in the twenty-first century. |
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| 650 |
_aProduct management _920254 |
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| 650 |
_aÜrün yönetimi _920253 |
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| 856 | 4 |
_uhttp://www.loc.gov/catdir/toc/cam051/2004054514.html _zTable of contents |
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| 857 | 4 |
_uhttp://www.loc.gov/catdir/description/cam051/2004054514.html _zPublisher description |
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| 902 | _a0032474 | ||
| 903 | _aMerkez Kutuphane | ||
| 945 | _aSB, BS | ||
| 942 | _cBK | ||