Consumers /
Arnould, Eric J.
Consumers / Eric Arnould, Linda Price, George Zinkhan. - 2nd ed. - xxv, 845, [22] p. : col. ill. ; 27 cm. - McGraw-Hill/Irwin series in marketing .
0072537140 (alk. paper) 0071214267 (international : alk. paper)
2002041065
Consumer behavior--United States
Consumer behavior
HF5415.32 / .A76 2004
Consumers / Eric Arnould, Linda Price, George Zinkhan. - 2nd ed. - xxv, 845, [22] p. : col. ill. ; 27 cm. - McGraw-Hill/Irwin series in marketing .
0072537140 (alk. paper) 0071214267 (international : alk. paper)
2002041065
Consumer behavior--United States
Consumer behavior
HF5415.32 / .A76 2004
