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Kleppner's advertising procedure /

Russell, Thomas, 1941-

Kleppner's advertising procedure / Advertising procedure J. Thomas Russell, W. Ronald Lane. - 13th ed. - 1 v. (various pagings) : ill. (some col.) ; 27 cm.

"With chapter 19, 'Public relations' from Advertising : principles and practice, by William Wells, John Burnett and Sandra Moriarty." "Custom edition for the Fashion Institute of Technology."

ISBN: 0133488306 0536593051

LCCN: 94025208

Subjects--Topical Terms:
Advertising

LC Class. No.: HF5823 / .K45 1996

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