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Basic marketing research : applications to contemporary issues /

Malhotra, Naresh K.

Basic marketing research : applications to contemporary issues / Naresh K. Malhotra. - xxxiii, 685 p. : ill. (some col.) ; 26 cm. + 1 CD-ROM (4 3/4 in.).

Free student CD included: SPSS student edition 10.0 for windows.

System requirements for accompanying CD-ROM: for Windows 95/98/2000 or Windows NT.

ISBN: 0130090484

Subjects--Topical Terms:
Marketing research

LC Class. No.: HF5415.2 / .M288 2002

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