Basic marketing research : applications to contemporary issues / Naresh K. Malhotra.

By:

Malhotra, Naresh K

Language: İngilizce Publisher: Upper Saddle River, NJ : Prentice Hall, c2002Description: xxxiii, 685 p. : ill. (some col.) ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN:

0130090484

Subject(s):

Marketing research

LOC classification:

HF5415.2 .M288 2002

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Holdings
Item type	Current library	Home library	Collection	Call number	Vol info	Copy number	Status	Date due	Barcode
Compact disc	Merkez Kütüphane Genel Koleksiyon / Main Collection	Merkez Kütüphane	Genel Koleksiyon	HF5415.2 .M288 2002 (Browse shelf(Opens below))	1	1	Available		CD01856
Book	Merkez Kütüphane Genel Koleksiyon / Main Collection	Merkez Kütüphane	Genel Koleksiyon	HF5415.2 .M288 2002 (Browse shelf(Opens below))	1	1	Available		0001609

Free student CD included: SPSS student edition 10.0 for windows.

System requirements for accompanying CD-ROM: for Windows 95/98/2000 or Windows NT.

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