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Churchill/Ford/Walker's sales force management /

Johnston, Mark W.

Churchill/Ford/Walker's sales force management / Sales force management. Mark W. Johnston, Greg W. Marshall. - 7th ed. - xx, 603 p. : ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.). - McGraw-Hill/Irwin series in marketing. .

Previously published: 6th ed. under title: Sales force management / Gilbert A. Churchill.

System requirements for accompanying CD-ROM: IBM PC or compatible PC with Pentium 90 MHz processor; Microsoft Windows 98/2000/ME/XP/NT 4.0.

ISBN: 0072466480 (alk. paper) 0071151591 (international : alk. paper)

LCCN: 2002067792

Subjects--Personal Names:
Churchill, Gilbert A. Sales force management.

Subjects--Topical Terms:
Sales management

LC Class. No.: HF5438.4 / .C48 2003

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