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Business-to-business marketing : strategies and implementation /

Business-to-business marketing : strategies and implementation / Daniel Michel ... [et al.]. - 2nd. ed. - xviii, 469 p. : ill. ; 26 cm. - Profitable marketing relationships series. .

This book is an adaptation of a successful french text. "Including the book in ... series on Profitable marketing relationships"--P. xv.

ISBN: 0333921941 (cloth)

LCCN: 2002073547

Subjects--Topical Terms:
Marketing--Planning
Yönetim--Planlama
Industrial marketing
Endüstriyel pazarlama
Endüstriyel pazarlama--Yönetim
Industrial marketing--Management

LC Class. No.: HF5415.1263 / .B87 2003

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