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Strategic database marketing /

Hughes, Arthur Middleton

Strategic database marketing / Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program. by Arthur Hughes. - 3rd ed. - viii, 437 p. : ill. 24 cm.

Includes index.

ISBN: 007145750X

Subjects--Topical Terms:
Database marketing--Planning
Veritabanı pazarlama--Planlama

LC Class. No.: HF5415.126 / .H84 2006

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