Strategic database marketing / (Record no. 73204)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00958 a2200301 4500 |
| 001 - CONTROL NUMBER | |
| control field | 73204 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190408214957.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 081230s20062000nyu 00000 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 007145750X |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | İngilizce |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.126 |
| Item number | .H84 2006 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.126 .H84 2006 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hughes, Arthur Middleton |
| 9 (RLIN) | 50784 |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategic database marketing / |
| Statement of responsibility, etc. | by Arthur Hughes. |
| 246 ## - VARYING FORM OF TITLE | |
| Title proper/short title | Strategic database marketing : |
| Remainder of title | the masterplan for starting and managing a profitable, customer-based marketing program. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York : |
| Name of producer, publisher, distributor, manufacturer | McGraw-Hill, |
| Date of production, publication, distribution, manufacture, or copyright notice | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 437 p. : |
| Other physical details | ill. 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Database marketing |
| General subdivision | Planning |
| 9 (RLIN) | 50785 |
| Topical term or geographic name entry element | Veritabanı pazarlama |
| General subdivision | Planlama |
| 9 (RLIN) | 50786 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 0027274 |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) | |
| a | Merkez Kütüphane |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | CŞ, CS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Serial Enumeration / chronology | Inventory number | Total Checkouts | Total Holds | Full call number | Barcode | Copy number | Date shelved | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| C.1 | Ödünç Verilebilir / Available | Genel Koleksiyon | Merkez Kütüphane | Merkez Kütüphane | Genel Koleksiyon / Main Collection | 30/12/2008 | Satın Alma / Purchase | 1 | İŞL | HF5415.126 .H84 2006 | 0027274 | 1 | 21/04/2010 | Book |
