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Marketing research : an applied orientation /

Malhotra, Naresh K.

Marketing research : an applied orientation / Naresh K. Malhotra. - 5nd ed. - xxx,811 p. ; 28 cm.

ISBN: 0132086077

Subjects--Topical Terms:
Marketing research
Marketing research--Methodology
Pazarlama araştırması--Metodoloji
Pazarlama araştırması

LC Class. No.: HF5415.2 / .M29 2007

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