MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02112 a2200433 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
200131002 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230530001112.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
131211s2011 tu 000 0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9786055467050 |
| 040 ## - CATALOGING SOURCE |
|---|
| Language of cataloging |
tur |
| Modifying agency |
TR-AnTOB |
| Description conventions |
rda |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
Türkçe |
| 050 1# - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.A5419 2011 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415 .A5419 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Anholt, Simon |
| 9 (RLIN) |
72367 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Yerlerin markalaşması : |
| Remainder of title |
kimlik, imaj ve itibar = Places : Identity, image and reputation / |
| Statement of responsibility, etc. |
Simon Anholt ; Yayına hazırlayan Bülent Fidan ; Çeviri koordinasyon Uğur Merter ; Çeviri G. Müge Uçar ; Redaksiyon İzzet Figenkaplan ; Tasarım Yavuz Dürüst ; Dizgi Ecem Orhan. |
| 246 31 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Places : Identity, image and reputation |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Birinci basım. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
İstanbul : |
| Name of producer, publisher, distributor, manufacturer |
İstanbul Ticaret Odası, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
171 pages : |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
İstanbul Ticaret Odası yayınları ; |
| Volume/sequential designation |
yayın no. 8 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
|
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Giriş -- 1. Yerlerin İmajları: Konu Pazarlama mı Değil mi? -- 2. İmaj ve Güven Üzerine -- 3. Ulusal Kimlik: Neden mi Sonuç mu? -- 4. Yerlerin Basit İmajları mı Olmalı? -- 5. Ulusal İmaj ve Kimlik Üzerine -- 6. Pazarlama Ne Zaman Anlamlıdır? -- 7. Kamusal Diplomasi ve Yerlerin MArkalaştırılması: Aralarındaki İlişki Ne? -- 8. "Marka Olarak Avrupa": Sıradaki Ne? -- 9. Kamu Sektörü, Özel Sektör -- 10. Medya ve Ulusal İmaj -- 11. Bütün Bunların Benimle Ne İlgisi Var? Bağlamın hayati Önemi -- 12. Bazı Çıkarımlar -- Notlar. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Tourism |
| General subdivision |
Marketing |
| 9 (RLIN) |
2729 |
|
|---|
| Topical term or geographic name entry element |
Turizm |
| General subdivision |
Pazarlama |
| Source of heading or term |
etuturkob |
| 9 (RLIN) |
53716 |
|
|---|
| Topical term or geographic name entry element |
Place marketing |
| 9 (RLIN) |
72381 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Orhan, Ecem |
| 9 (RLIN) |
94459 |
|
|---|
| Personal name |
Dürüst, Yavuz |
| 9 (RLIN) |
94460 |
|
|---|
| Personal name |
Figenkaplan, İzzet |
| 9 (RLIN) |
94598 |
|
|---|
| Personal name |
Uçar, G. Müge |
| 9 (RLIN) |
94599 |
|
|---|
| Personal name |
Merter, Uğur |
| 9 (RLIN) |
94601 |
|
|---|
| Personal name |
Fidan, Bülent |
| 9 (RLIN) |
94470 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
İstanbul Ticaret Odası |
| 9 (RLIN) |
19571 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
