| 000 -LEADER |
|---|
| fixed length control field |
01662nam a2200409 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
200436209 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230823172116.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190731t20192018tu ad 000 0 tur d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9786052314203 |
| Qualifying information |
(paperback) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(TR-AnTOB)200436209 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
TR-AnTOB |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
TR-AnTOB |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
Türkçe |
| Language code of original |
eng |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.12615 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.12615 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
M6719 2019 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Morin, Christophe |
| Relator term |
author |
| 9 (RLIN) |
125400 |
| 240 1# - UNIFORM TITLE |
|---|
| Uniform title |
The persuasion code : how neuromarketing can help you persuade anyone, anywhere, anytime. |
| Language of a work |
Turkish |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Beyindeki ikna kodu : |
| Remainder of title |
nöropazarlama ile bilimsel ikna stratejileri geliştirmek / |
| Statement of responsibility, etc. |
Christophe Morin, Patrik Renvoise ; çeviri: Taner Gezer ; editör: Zeynep Hale Akman. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Nöropazarlama ile bilimsel ikna stratejileri geliştirmek |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
İstanbul : |
| Name of producer, publisher, distributor, manufacturer |
Maltepe Üniversitesi Kitapları ; |
| -- |
Kapital Medya Hizmetleri, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2019. |
|
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2018 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
364 pages : |
| Other physical details |
illustrations, charts ; |
| Dimensions |
22 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Translation of: The persuasion code : how neuromarketing can help you persuade anyone, anywhere, anytime. |
|
|---|
| General note |
"Yayın no: 4"--Title page verso. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Donated by TOBB ETÜ Rektörlük |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Nöropazarlama |
| Source of heading or term |
etuturkob |
| 9 (RLIN) |
125401 |
|
|---|
| Topical term or geographic name entry element |
İkna (Psikoloji) |
| Source of heading or term |
|
| 9 (RLIN) |
63201 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Renvoisé, Patrick |
| Relator term |
author |
| 9 (RLIN) |
125402 |
|
|---|
| Personal name |
Gezer, Taner |
| Relator term |
translator |
| 9 (RLIN) |
69691 |
|
|---|
| Personal name |
Akman, Zeynep Hale |
| Relator term |
editor |
| 9 (RLIN) |
125393 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
