Beyindeki ikna kodu : nöropazarlama ile bilimsel ikna stratejileri geliştirmek / Christophe Morin, Patrik Renvoise ; çeviri: Taner Gezer ; editör: Zeynep Hale Akman.
By: Morin, Christophe [author]
.
Contributor(s): Renvoisé, Patrick [author] | Gezer, Taner [translator] | Akman, Zeynep Hale [editor].
Material type: 
BookPublisher: İstanbul : Maltepe Üniversitesi Kitapları ; Kapital Medya Hizmetleri, 2019Copyright date: ©2018Description: 364 pages : illustrations, charts ; 22 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9786052314203.Other title: Nöropazarlama ile bilimsel ikna stratejileri geliştirmek.Uniform titles: The persuasion code : how neuromarketing can help you persuade anyone, anywhere, anytime. Turkish Subject(s): Nöropazarlama | İkna (Psikoloji)
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Barcode |
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Book
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Merkez Kütüphane Genel Koleksiyon / Main Collection | Genel Koleksiyon | HF5415.12615 M6719 2019 (Browse shelf) | Checked out | Donated by TOBB ETÜ Rektörlük | 07/09/2019 | 0060103 |
Translation of: The persuasion code : how neuromarketing can help you persuade anyone, anywhere, anytime.
"Yayın no: 4"--Title page verso.
Donated by TOBB ETÜ Rektörlük
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