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Beyindeki ikna kodu : nöropazarlama ile bilimsel ikna stratejileri geliştirmek / Christophe Morin, Patrik Renvoise ; çeviri: Taner Gezer ; editör: Zeynep Hale Akman.

By: Morin, Christophe [author].
Contributor(s): Renvoisé, Patrick [author] | Gezer, Taner [translator] | Akman, Zeynep Hale [editor].
Material type: materialTypeLabelBookPublisher: İstanbul : Maltepe Üniversitesi Kitapları ; Kapital Medya Hizmetleri, 2019Copyright date: ©2018Description: 364 pages : illustrations, charts ; 22 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9786052314203.Other title: Nöropazarlama ile bilimsel ikna stratejileri geliştirmek.Uniform titles: The persuasion code : how neuromarketing can help you persuade anyone, anywhere, anytime. Turkish Subject(s): Nöropazarlama | İkna (Psikoloji)
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Book Book Merkez Kütüphane
Genel Koleksiyon / Main Collection
Genel Koleksiyon HF5415.12615 M6719 2019 (Browse shelf) Checked out Donated by TOBB ETÜ Rektörlük 07/09/2019 0060103

Translation of: The persuasion code : how neuromarketing can help you persuade anyone, anywhere, anytime.

"Yayın no: 4"--Title page verso.

Donated by TOBB ETÜ Rektörlük

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