Normal view
MARC view
- McCarthy, E. Jerome
McCarthy, E. Jerome (Edmund Jerome) (Personal Name)
Used for/see from:
- Earlier heading: McCarthy, Edmund Jerome
His An analysis of the use of marketing research in product development, 1958.
His Basic marketing, 1987: t.p. (E. Jerome McCarthy, Ph. D.; Michigan State Univ.) pub. info. (b. 1928)
