Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
Language: İngilizce Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Edition: 2nd edDescription: xxvii, 788 p. : ill. ; 24 cmISBN:- 0131105833
- HD69.B7 K45 2003
| Item type | Current library | Home library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | |
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Book
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Merkez Kütüphane Genel Koleksiyon / Main Collection | Merkez Kütüphane | Genel Koleksiyon | HD69.B7 K45 2003 (Browse shelf(Opens below)) | 1 | 1 | Available | 0001788 |
Browsing Merkez Kütüphane shelves, Shelving location: Genel Koleksiyon / Main Collection, Collection: Genel Koleksiyon Close shelf browser (Hides shelf browser)
| HD69.B7 H6519 2011 Küresel marka : dünya pazarında kalıcı marka değeri yaratma ve geliştirme yöntemleri/ | HD69.B7 I58 2009 Integrating design, logistics and branding for sustainable value creation : proceedings / | HD69.B7 I58 2009 Integrating design, logistics and branding for sustainable value creation : proceedings / | HD69.B7 K45 2003 Strategic brand management : | HD69.B7 K62 2003 Marka aklı / | HD69.B7 M37 2005 Marka yönetimi sempozyumu : bildiriler kitabı : Gaziantep 14-15 Nisan 2005 / | HD69.B7 .R5419 2004 Marka yaratmanın 22 kuralı / |
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