Principles of marketing engineering / Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn.
Language: İngilizce Publisher: [Victoria, B.C.] : Trafford Publising, c2007Description: xiv, 210 p. : ill. ; 26 cmISBN:- 1425135862 (hardcover)
- 9781425135867 (hardcover)
- 9781425113148 (pbk.)
- 1425113141 (pbk.)
- HF5415.125 .L542 2007
Item type | Current library | Home library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|---|---|
Book | Merkez Kütüphane Genel Koleksiyon / Main Collection | Merkez Kütüphane | Genel Koleksiyon | HF5415.125 .L542 2007 (Browse shelf(Opens below)) | 1 | 1 | Available | 0036430 |
Browsing Merkez Kütüphane shelves, Shelving location: Genel Koleksiyon / Main Collection, Collection: Genel Koleksiyon Close shelf browser (Hides shelf browser)
HF5415.125 .B47 2004 Data mining techniques : for marketing, sales, and customer relationship management / | HF5415.125 .I58 2012 ITC Trade Map ile hedef pazar seçimi / | HF5415.125 .L54 2004 Marketing engineering : | HF5415.125 .L542 2007 Principles of marketing engineering / | HF5415.1255 .O4 2013 İlk marka Hz. Âdem mi? : iyi marka yaratmanın yolu : anla, markala, parçala ve yönet / | HF5415.126 .D76 2002 Optimal database marketing : strategy, development, and data mining / | HF5415.126 .H84 2006 Strategic database marketing / |
"Co-sponsored by ISBM, Institute for the Study of Business Markets, Penn State Smeal College of Business."
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