What customers want : using outcome-driven innovation to create breakthrough products and services / Anthony Ulwick.
By: Ulwick, Anthony W
Material type: 
TextLanguage: İngilizce Publisher: New York : McGraw-Hill, 2005Copyright date: ©2005Description: xxxv, 202 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0071408673Subject(s): New products -- Planning | Yeni ürünler -- Planlama | Stratejik planlama | Strategic planning | Product management | Ürün yönetimiLOC classification: HF5415.153 | .U49 2005
Contents:
Formulating the innovation strategy -- Capturing customer inputs -- Identifying opportunities -- Segmenting the market -- Targeting opportunities for growth -- Positioning current products -- Prioritizing projects in the development pipeline -- Devising breakthrough concepts.
| Item type | Current location | Home library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode |
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Merkez Kütüphane Genel Koleksiyon / Main Collection | Merkez Kütüphane | Genel Koleksiyon | HF5415.153 .U49 2005 (Browse shelf) | 1 | 1 | Available | 0044033 |
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| HF 5415.153 .G87 1979 Firma açısından yeni ürünlerin planlanması ve değerlendirilmesi / | HF5415.153 .J67 2002 An introduction to usability / | HF5415.153 .R33 2005 Product innovation : leading change through integrated product development / | HF5415.153 .U49 2005 What customers want : using outcome-driven innovation to create breakthrough products and services / | HF 5415.157 .A87 2005 Avrupa Birliği'nde piyasa gözetimi ve denetimi mekanizmaları ve Türkiye / | HF5415.157 H37 2011 Harnessing quality for global competitiveness in Eastern Europe and Central Asia / | HF5415.2 .C38 1974 An executive's guide to forecasting |
Formulating the innovation strategy -- Capturing customer inputs -- Identifying opportunities -- Segmenting the market -- Targeting opportunities for growth -- Positioning current products -- Prioritizing projects in the development pipeline -- Devising breakthrough concepts.
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